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HALL 7.2 STAND E59

And don’t miss our talks

The performance paradox of AI : social media & website strategy in the AI age

AI enables faster, cheaper content, but is starting to erode consumer trust & performance. In this conference, Razorfish will explore how AI can be mastered to create stronger, more trusted, and higher-performing brand content for social media and websites.

Thu 18th June, 10:00 - 10:30 AM

HALL 7.2 STAND E59

Beyond likes: what Neuro-AI reveals about true social media engagement

Razorfish's strategy meets HABS Neuro-AI. Analyzing neural responses to social media content to reveal emotional drivers and boost brand performance in an algorithmic world.

Fri 19th June, 15:00 - 15:30 PM

HALL 7.2 STAND E59

Why GEO leaves behind brands that forgot the marketing basics

GEO shifts marketing from brand-led claims to consumer-backed proof. Let’s explore how brands can succeed when algorithms reward trust over promises.

Fri 19th June, 16:30 - 17:00 PM

HALL 7.2 STAND E59